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Ritual, Embodiment and the Paradox of Doing the Laundry
2018
Journal of Business Anthropology
Paradox often provides a starting point for cultural analysis of consumer behavior. The paradox of the laundry in which mothers find the laundry a boring and repetitive task yet hesitate to relinquish the chore to others is examined through the embodied experience of women's laundry rituals. Performance of the ritual generates feelings of competence in cleaning clothes to an absolute standard of cleanliness and feelings of caring, nurturance and love of family. For mothers, the ritual goal of
doi:10.22439/jba.v7i1.5490
fatcat:kgdrqfahijaf7fq3jplbmlcdhy