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This study aims to identify e-learning as a branding of kids educational online games. Descriptive method was used to present a complete overview regarding the situation related to variables examined. The results of this research are to recognize the development of branding and the benefit provided by e-learning in the application of educational games for kids. Discussing the product branding of e-learning games for kids was conducted in this research.doi:10.24036/tip.v13i2.335 fatcat:7l56s3ppg5cc5l6chwv6huwqoy