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The aim of this study is to identify, evaluate and predict the effect of the oscillation factors of rural tourism in the municipalities of Kosjerić and Gornji Milanovac. Market research, comparative analysis and SWOT analysis have been used in the paper as a method. The research results show that the different phases can be distinguished in the development of rural tourism in the mentioned municipalities, with varying intensity of activities, that the income of rural tourism is higher in Gornjidoi:10.2298/ijgi120123002p fatcat:ldwrqmqg65emfgdclgbq55y3ri