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The two conflicting goals of working capital management are profitability and liquidity. This article looks at return on investment as a measure of profitability and some traditional and more recently developed working capital concepts as liquidity measures. Associations were measured between profitability and the liquidity concepts by using chi-square analysis and stepwise forward regression. The statistical test results showed that a traditional working capital leverage ratio, currentdoi:10.4102/sajbm.v28i1.783 fatcat:ljtsiq6ewfgi5pdbhowpj4pwzi