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The main focus of this article is on identifying the features of regional and urban identity formation and actualization. An attempt was made to determine the nature of interaction and juxtaposition of these types of territorial identity in the conditions of modern Ukrainian society. The main mechanisms of formation of regional identity are distinguished: use of the mechanism of constructing crisis or opposition regional identity, ideological work as a mechanism of formation of regionaldoi:10.31435/rsglobal_ijitss/28022020/6951 fatcat:abmfbh6bfjfozhlagryqzqt52y