Breaking the uncertainty barrier in social commerce: the relevance of seller and customer-based signals

Renger Kanani, Richard Glavee-Geo
2021 Electronic Commerce Research and Applications  
Highlights • We examined seller uncertainty in social commerce in a developing economy context. • The number of positive comments and seller popularity significantly reduce seller uncertainty.
doi:10.1016/j.elerap.2021.101059 fatcat:svfxkxfkabh5jauitge5spgymu