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In light of recent attempts to design location-based mobile services, we present findings from a study of the ways in which positioning is done in everyday talk over the mobile phone. We show that a location is more than a coordinate on a map, and give examples of how people formulate location in a number of different ways according to the particulars of the activity. Based on these findings, we argue that rather than delivering location information in the form of geographical coordinates,doi:10.1145/1028014.1028019 dblp:conf/nordichi/WeilenmannL04 fatcat:d4hmg4sk2rhppetzlsort2xs7e