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In this article we present a brief case study entitled "Breathe Pure Chile" that illustrates some of the cultural issues that come up in international professional settings. The company exports fruits from Chile and uses new technologies to preserve the foods longer. More importantly, this case offers insights into the interaction between North American and Latin American professionals. The story is based on actual interviews that were conducted with employees of the company in Santiago, Chile;doi:10.1108/18363261080001593 fatcat:jqw7wneexbhgpokzwano3azjwi