Semantic Network Analysis of Government's Crisis Communication Messages during the MERS Outbreak
메르스 확산에 따른 정부의 위기 대응 메시지 언어 네트워크 분석

Mina Lee, Juhyun Hong
2016 The Journal of the Korea Contents Association  
Because of continuous outbreaks of disasters and emergencies, the importance of government crisis management has been increased. This study analyzed the Korean government's response messages during the 2015 MERS outbreak, which was an emergency issue that showed a great ripple effect. According to the three diffusion phases of MERS, the semantic network analysis of 134 press releases on the central and local governments' official web sites of MERS was conducted. The results showed that during
more » ... howed that during the early stage of MERS, the central government misperceived the crisis situation, and as a result, specific and enough information was not provided promptly regarding a list of hospitals with known MERS exposure and prevention method. During MERS diffusion and decline stages, Seoul and Gyeonggi-do provided more specific and actionable messages than the central government. This study was meaningful in that it analyzed and evaluated crisis communication messages during an outbreak of the infectious disease. The findings of this study provide useful implications for government officials in their crisis management and communication strategy during emergency risk situations. ■ keyword :|Crisis Communication|Crisis Management|Semantic Network Analysis|Communication Strategy|
doi:10.5392/jkca.2016.16.05.124 fatcat:bvbpdcncdrbmfknxiujd2ozble