Strategic Analysis for Transformation of Small and Medium Establishments to Large Enterprise in Hajj and Umrah Industry within Saudi Arabia

Omer Ayoub
2020 International Journal for Research in Applied Science and Engineering Technology  
Today, we are living in the advanced era of the digital age whereby digital technologies change and disrupteverything from the way we produce, consume, and communicate with each other. Due to a global phenomenon,companies undergo significant change in organization and leadership. The scope of change is not only confinedto digital change, but it also enormously covers the managerial, authoritative, strategic and leadership changesas well. The Hajj & Umrah industry is of particular significance
more » ... ular significance as it deals with demographic region ofKingdom of Saudia Arabia and regionally specific to Makkah Mukarrama and Madinah Munawwara. TheMutawifeen, also known as Pilgrimage experts and guides have been running this business since decades andis managed as ancestral business in Kingdom of Saudi Arabia. This paper reviews, evaluates and proposesthe best strategy for transformation of Hajj Establishments to Large group of companies. The study in thispaper subjects Muttawiffy Hujjaj South Asia Establishment (MHSAE) as a case study organization for effectivetransformation. However, the conclusive results can be applied to any of the six establishments in Hajjdomain with changes pertaining to their core structure and needs. The proposed strategic reforms and goodgovernance strategies have been suggested in light of the standardized practices in the light of Vision 2030 putin practice by the Kingdom of Saudi Arabia
doi:10.22214/ijraset.2020.4315 fatcat:aawrqn3czjb2pmptvwnudvs66a