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The main principle of marketing is the slogan "production of the product being sold, not sale of the product being produced". Therefore, planning and evaluating the effectiveness of marketing activities should be carried out as a result of marketing research in order to determine the degree of customer satisfaction with the quality of goods and services. .Marketing research is a systematic and objective process of identification, collection, analysis and dissemination of information aimed atdoi:10.1051/e3sconf/202015903001 fatcat:iabldbtpi5buvlmfgzek24garu