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Psychological research on social influence illuminates many mechanisms through which role differentiation and collaborative interdependence may affect cultural evolution. We focus here on psychological processes that produce specific patterns of asymmetric influence, which in turn can have predictable consequences for the emergence and transmission of group-level traits.doi:10.1017/s0140525x13002926 pmid:24970411 fatcat:5w34kzpt7vfjzoulmbia6id7uq