The corporate culture, the key factor affecting business core competitiveness, is the most strategic management thinking and management method for modern enterprises. The paper discusses that corporate culture plays an important role in the growth of enterprises, analyzes that enterprises should build what type of corporate culture under new economic form? The corporate culture, as a management theory and management method, seen in the late 1970s and early 1980s, was raised by some American

more »

... gement experts summing up the Japanese Enterprise's managerial experience points. In the early 1980's, the Japanese sustained economic growth for many years attracted worldwide attention, in order to meet the challenges of Japanese Enterprises, the U.S. business community and academia began to study Japan's corporate management style. In 1981, American scholar William Ouchi published his research results about Japanese companies -"the Z Theory -How the United States to meet the challenge of Japan." The book proposed: their unique corporate culture is the key factor in the success of Japanese enterprises.