A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is
It is a globally accepted strategy that, retaining existing consumers is significantly cost effective than focussing on acquiring new consumers. In brick-and-mortar retailing, sales personnel play the most important and complex role whereby they are the ones who are connected to consumers directly on a real-time basis. It is observed that the majority of brickand- mortar retailers in India use measures to measure sales personnel performance which is mathematically derived numbers viz. averagedoi:10.5281/zenodo.3762915 fatcat:ol57q2a77vdgbezfannb74yapm