The objective of this research is to identify the role of Abhot marketing in taking strategic decisions, the insurance companies in Palestine, the population comprised the senior management of insurance companies in Palestine, and the total sample size (152), and the most important results that there is a statistically significant relationship between marketing research, and take strategic decisions in the insurance companies operating in Palestine, and the most important recommendations to

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... blish a special department to research and development based on marketing information system, and works to upgrade the services of the institution and improve the quality of her ability to become the face of competitors. 555