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A slogan is made to support the image of the organization or personal identity, as well as the city. The study was based on literature sources lhat have been used to investigate the meaning of the slogan "Semarang Setara" according to the stakeholders. Meaning has been officially determined by the local government which means that Semarang will be able to place themselves equal to the other metropolitan cities in Indonesia. There is also an acronym SEmarang koTA sejahfeRA (Semarang Welfaredoi:10.14710/sabda.v8i1.13246 fatcat:sfkgndez4fdn5pokks2gcmw5oa