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Currently in the advancement of big data, the challenges for many organisations are not technologically related. The biggest barrier relates to cultural challenges which include organizational alignment, resistance or lack of understanding as well as change management. As a result, many organizations are purely not ready to take advantage of this new strategic resource called big data. Therefore, big data acceptance compels addressing the above mentioned challenges that falls within the domainsdoi:10.5430/mos.v6n2p30 fatcat:aig2ffeeefb2do67ys7qhbobhe