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The text analyzes vocabulary that is used in modern Russian-languagemagazines for women with regard to women's stereotypical communicative behaviors. The author examines the use of specialized and abstract vocabulary as well as popular words, loanwords, neologisms, archaisms and phraseological expressions.doi:10.14746/strp.2014.39.19 fatcat:y7l7jirnefgyljtgds4yi5wl34