対話としての顧客維持戦略 : 携帯電話産業の事例による考察(<特集>ITとマーケティング)
Customer Retention Strategy as a Dialogue : A Case Study of Cellular Phone Companies(IT and Marketing)

Cong Cong HOU
2010 Nihon Joho Keiei Gakkaishi  
: Ma 承 eters must retain 伽 existing customers 加 α mature market . Several studies have been conducted O η customer retention . In this study 眤 investigate the rela 加 nship between customer retention management and churn rates thro" gh α C α∫θ 鋤 の qf Japan ' S cellular p ん0 麗 8 market . The α ご 用 ( ゾ 豌 ' ∫ 伽 め , is ' O unde 厂stand hOW ・ CUS 鰍 er retentien strategies are imptemented砌 d hOW they work 加 ・ busine ∬ C 傭 蹠 The pape 厂 躍 98 θ∫ オ 5 relations ゆ betWeen customer retention strategies and
more » ... n strategies and institu 加 na 'C んα 几 ges in the C 召 伽 ' α r 功 one market ・ Keywords :Customer retention , R ♂α 加 nship marke 加 9, Chum 厂α 榔
doi:10.20627/jsim.30.4_13 fatcat:z3cjcsdksnfltmra2moeynyje4