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Conceptual metaphor constitutes both the theoretical framework and a tool for eliciting and analyzing data in this qualitative research study. The aim of this study is to analyze the role of conceptual metaphors for unpacking research participants' conceptualizations about lesson planning in Chilean schools. An eliciting metaphor questionnaire was designed to require respondents to complete the statement "lesson planning is like...because...". The data were analyzed through content analysis fordoi:10.1590/1678-460x2019350408 fatcat:bkwp5miczbhuhd4fdobnxaygsm