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Asian Social Science
This paper gives an overall analysis of the advertisement of "Atkins Chocolate Chip Granola Bar" from the aspects of linguistic description (graphological style markers, lexical style markers, syntactic style markers, grammatical style markers, and semantic style markers), textual analysis (the layout and the paragraph development, cohesive devices) and contextual analysis (medium of communication and role-relationship) by the application of modern linguistic theory and stylistic analysisdoi:10.5539/ass.v5n9p63 fatcat:enuvv5kmafdv7n7b5juryj5hoq