The reciprocal motive has not been dealt with positively in payment motive analysis in Contingent Valuation Method (CVM) until now. In this study, we dealt with individual reciprocal payment motive. In this paper, Transport Accessibility Improvement in the Suita City was evaluated by the CVM investigation in order to verify two following hypotheses. First the WTP (willingness to pay) =0 answers in which the negative reciprocal motive works exist. Second all WTP>0 answers are receiving effect of

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... the positive reciprocal motive. WTP>0 answers and WTP=0 answers were analyzed separately. The individual payment motive was divided into three pieces, self-interest motive, pure altruistic motive, and reciprocal motive. The results demonstrated that first hypothesis was confirmed, but second hypothesis was not confirmed. Originally, it is desirable that the individual's WTP for cooperation to the public work exists. It is desirable that the positive reciprocal motive works. In case of WTP>0, the answer that the positive reciprocal motive was not confirmed as a payment motive may be the answer in which the negative reciprocal motive works. Furthermore, we suggested that the reason why the negative reciprocal motive worked in this investigation occurred from the dissatisfaction for the action and behavior of the planner, the local government.