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There was conducted the analysis of parametric indices of monitoring of television advertising of medicines, parapharmaceutical production and alcoholic drinks in 2011 on the main Ukrainian television channels. There were determined key differences and mechanisms of the development of television advertising business.doi:10.11603/mie.1996-1960.2014.3.3803 fatcat:2yco4aeoyra2jcinlje73pbt5y