A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2018; you can also visit the original URL.
The file type is
Is it possible to characterize an industrial branch in the nowadays complex competition surroundings merely with its companies' financial indicators? Is it possible to leave the soft factors out of consideration? The one who is standing behind: the person... In my research on the decision making procedure in strategic management of the furniture industry, I focused on the opinion of the consumer. I guided 20 focus groups, which were located in different places and were segmented according todoi:10.14254/2071-789x.2010/3-1/10 fatcat:ndtiic22t5atzhkbnxxseeinsy