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In the last few years experiments at B-factories have established CP violation in B d decays. From 2007 onward new experiments will start to exploit the large bb cross-section at the LHC to advance the understanding of CP violation by studying unprecedented large samples of all B-meson flavours. After a short review of the present status, the experimental challenges for the future experiments will be described. The emphasis will be on LHCb, a dedicated B-physics experiment at the LHC, and somedoi:10.1590/s0103-97332004000700004 fatcat:hcuhataswjc7dijuiuwjowpug4