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After the year 2000, a new trend in corporate finance-related research has been investigating the relationship between Initial public offerings "IPOs" variables from one side and brand value on the other in order to come up with new explanations for the extreme underpricing levels for technological companies. Studies, in particular, connect underpricing as the main IPO variable to product enhancement measures such as brand value. Some studies find evidence that the level of underpricing isdoi:10.18488/journal.aefr/2015.5.11/102.11.1208.1226 fatcat:kmfexdshg5dolcsmitcnaqnviy