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Purpose – The aim of this work is to analyze the commercial communications sent by radiofrequency on the bluetooth network. Methodology/approach/design – An analysis of Spanish and European regulations on commercial communications and data protection. Findings – Industry self-regulation can complement (in several aspects) the regulations applied to this field. Practical implications – The analysis in this article can be of considerable use to all actors who operate in this setting (society, anddoi:10.26512/lstr.v10i1.21499 fatcat:vhffttd7vzhblebkolsuc224ni