A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is application/pdf
.
DECONSTRUCTING MASCULINITY: CHANGING PORTRAYAL OF INDIAN MEN ON OTT PLATFORMS
2021
Journal of Content Community and Communication
Over the years, media has been invoking 'hegemonic masculinity' and producing a one-tone representation of men, who are linear, flat, and in line with the traditional definition of manliness. Such unrealistic images of men lead to the reinforcement of prejudice against other genders, which also has damaging repercussions on men. However, there is a noticeable silver lining with the entry of Over the Top (OTT) platforms as they are challenging such representations. These platforms chart out the
doi:10.31620/jccc.12.21/23
fatcat:vhyohkjbkbfuhc22hxdpbfqoau