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The article is devoted to the problem of developing intellectual potential within the logistics system of production and creating an effective knowledge-intensive innovative product for use in the production of goods. The main strategic components of an innovative product are: the time of creation and implementation, the novelty and industrial applicability of the innovative product, as well as the openness of the information flow to inventors and research organizations. The mechanism discusseddoi:10.35634/2412-9593-2019-29-5-574-578 fatcat:klbzx7vxfbhytjtwbjn6u4johm