China's expanding influence in Africa: projection, perception and prospects in Southern African countries

Xiaoling Zhang, Herman Wasserman, Winston Mano
2016 Communicatio  
China's multi-faceted endeavor to expand its influence in Africa has attracted worldwide scholarly and media attention. This paper examines the different moments of China's soft power endeavor from projection through its state media to representation and livedexperiences in South Africa and Zimbabwe, two African countries which receive a high level of attention in China's policymaking. Through such inter-disciplinary methodologies as content analysis, on-line questionnaire and in-depth
more » ... d in-depth interviews in China, South Africa and Zimbabwe, the authors find that China's state-engineered soft power initiatives have resulted in partial success in the two countries. It indicates that China faces many challenges in fully accomplishing its intended goal. The paper throws light on China's political impact in Africa as China reshapes the continent economically.
doi:10.1080/02500167.2016.1143853 fatcat:2h5mkadf2nfavlultajirpalq4