In everyday practice of management communication, it was found that special attention should be paid to the place and role is effective listening. In this sense, the premise of analysis is the source of information involved in the communication process management in an organization. Practicing effective listening will take place both in relation to the external environment - through the power of information from customers of the organization - and in relation to the internal environment - in

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... ms of information to come on one hand from the organization's employees and other part of the organization's managers. The absence or neglect practicing effective listening either can harm relationships more or less serious organization, sometimes going to negative situations in obtaining financial results. Therefore, it is well known be taken into account and apply effective listening in managerial communication, while avoiding - as far as possible, where this process has a maximum yield for the organization.