This paper explores longitudinally and globally the relationships between cultural clusters and the determinants that drive market potentiality. The research shows differences in variances in all 7 determinants using a longitudinal one way Anova method and an Estimated Size Effect. Conclusions show three revealing issues: 1.There is significance in all Market Potentiality Index determinants with the exception of "Market Intensity and Market Receptivity". 2. The clusters do not show significant

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... ifferences according to the MPI determinants with the regular exception of Latin American cluster. 3. The results obtained after the estimated effect size analysis show that Commercial Infrastructure and Country Risk are the most important factors which influence on the variability of the clusters.