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A Linguistic Landscape Study of Advertising Signage on Skytrain
2016
MANUSYA
The aim of this study is to examine to what extent and in what ways Thai and other languages, especially English, are used in the rapid transit system in Thailand and to describe the bilingual strategies used. The data were collected through photographs of advertising signage in the BTS2 Skytrain system and open-ended interviews. Three stations, Mochit, Payathai and Siam, were selected to be analyzed. The results revealed that the majority of the signs (65%) are in bilingual Thai and English by
doi:10.1163/26659077-01903005
fatcat:takqdfxx4vg6tgveemympib5mi