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The focus of my paper is Alma López who draws from indigenous traditions and archetypes in order to rewrite them from a feminist perspective and provide Latinas with alternative paradigms for the construction of the 21 st century identities. The main goal of the article is to analyze how López takes advantage of the polyvalence of the Virgin of Guadalupe, as part of traditional Mexican iconography, and reinterprets the traditional archetype from a queer and feminist perspective (Calvo, 2004: 202).doi:10.17951/lsmll.2017.41.2.112 fatcat:65bsgiyzbzcbhnzoze6gtc4ypi