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By persuasion we understand the action to convince someone to do something that we want to achieve our aims. The person who accepts the other's opinions without any real evidence can be easily persuaded. Persuasion is a form of influence. It is a modality of argumentation through a person is trying to convince another person or a group of people to believe the false evidence. The persuasion is a process which is based on people in order to adopt attitudes or rational and irrational actionsdoi:10.18052/www.scipress.com/ilshs.23.73 fatcat:gasimxuqnjaoljdxpu2lui77n4