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Research on The Optimizing Tourism Market Position of Xiaonanhai National Geopark Based on AISAS Consumer Behavior Analysis Model
2019
Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018)
unpublished
with the continuous improvement of people's living standard, tourism has become a popular "product". The Xiaonanhai national geological park, located in Qianjiang, Chongqing, is praised for its beautiful landscape and "the only ancient quake lake in China that is the most intact in the world". After a lot of capital investment and personnel management, the park presents good momentum, but there is still a gap between park's development and tourist demand. Finding the correct position and
doi:10.2991/iafsm-18.2019.39
fatcat:dtonfqe2bvdjtpyzmav6cz4qay