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This study attempts to uncover the truth behind an increasing number of smallholder farmers participating in sustainable coffee farming in Vietnam. Using stochastic frontier and cost-benefit analysis, a sample of 316 smallholder farmers in Dak Lak was chosen to analyze the economic impacts of sustainable and conventional coffee farming on farmers' welfare. In addition, we conducted field observation and key informant interviews to describe several farming practices. The results highlight thedoi:10.18452/20485 fatcat:leek3cmr4zgotoz57uwbu6t3km