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With data from the 2010 Chinese Private Enterprises Survey (CPES), we provide direct and robust evidence that private entrepreneurs' religiosity is conducive to firm environmental investment, and that the presence of elder or male private entrepreneurs tends to strengthen this improvement effect significantly. Further evidence shows that private entrepreneurs adhering to one of the Asian religions has a more significant influence on the increase of environmental investment. Our results coulddoi:10.3390/su12041467 fatcat:c33dlwsp2ncxflpa5lvadhk5ta