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Studying the cultural participation model of the public and its influencing factors is important for the sustainable development of regional culture. Therefore, in this study, we determined which factors influence the cultural participation of the Chinese public. Firstly, we extracted the key features of the motivation and timing for a museum visit with multiple correspondence analysis (MCA), and explored the relationship of the features of different motivations with the frequency and durationdoi:10.3390/su12072890 fatcat:65nogopycrfvjg6z27q4vzbcmm