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Creating and measuring the impact of a content strategy
2021
CES Working Papers
A company's online presence is more than random advertising materials that promote its products or services. Instead, every piece of content that gets published on the internet needs to align to a clearly laid out strategy which should enable the business to become more visible in the online environment. The article explores the process of creating a strategy for content generation by looking at the goals of the business, at who the dream buyers are and how they can be identified. The first
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