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This study identifies the most valued factors for potential bicycle users on work trips and evaluate the impact of implementing different strategies to improve bicycle use. We applied an online stated-preference survey from 127 Companhia Riograndense de Saneamento (CORSAN) employees in Porto Alegre (Brazil). Then, we formulated hybrid ordered logit models to estimate the probability of bicycle use under different hypothetical scenarios. The results showed that locker rooms, bicycle parking,doi:10.15446/dyna.v88n219.95873 fatcat:mlfht3ljbfe7tg7clp7dhclc74