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This research paper investigates Saudi users' awareness levels about privacy policies in Social Networking Sites (SNSs), their privacy concerns and their privacy protection measures. For this purpose, a research model that consists of five main constructs namely information privacy concern, awareness level of privacy policies of social networking sites, perceived vulnerability to privacy risks, perceived response efficacy, and privacy protecting behavior was developed. An online surveydoi:10.14569/ijacsa.2016.070522 fatcat:5yxsg2azanelvmylnwxvm5oezi