Gender as Political Tool: The Importance of Stressing the Normative in U.S.-American Presidential Candidates from 1952 – 2016

Laura Borchert
2019
Aidan Smith's Gender, Heteronormativity, and the American Presidency places gender at the center of the U.S.-American political landscape. Revisiting the medial self-presentation of presidential candidates from 1952 to 2016, Smith takes these campaign communications as frames for negotiating notions of gender normativity and its appeal for the U.S.-American electorate. This interdisciplinary book combines approaches and concepts from media studies, gender studies and political science, and
more » ... l science, and argues that contenders for the highest office in the United States rely on traditional gender norms for legitimizing their claims for power.
doi:10.22029/ko.2019.248 fatcat:xo42behbgnd65mg7coslpeljda