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The article substantiates the relevance of scientific understanding of those changes in the activities of companies that are observed during the development and application of digital technologies. The article highlights the positions of dialectical logic, explains the reasons for the transformation processes in the digital age, in accordance with which today the conditions for the activities of companies are changing. It is clear that the digital transformation includes purchases, sales,doi:10.35940/ijrte.d9586.118419 fatcat:x5qdppbskregldhc2auicyqgbi