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The customized bus (CB) is an innovative and environmental supplementary mode of public transport, providing demand-responsive and user-oriented service to specific passenger groups with similar travel demands, especially commuters, based on online reservations. However, sufficient travel demand is essential for the successful operation of CB. The purpose of this study is to analyze the factors influencing the attraction of CB to commuters, which is tied to the ordered mode shift decisions, dodoi:10.3390/su11247065 fatcat:mxtkxbxjbbbardshmez4ncyfw4