The Psychological Analysis of Preferences to Film and Television for Contemporary University Students

Chuanbo Sun, Hui Hu, Ying Jia
2011 Asian Social Science  
This study focused on exploring the university students' sense on the film and television by questionnaire method. As a result, we found that the affectional works are the undergraduates' most favorite type of the film and television. The students are generally fond of the leading actor among a number of roles. The preferences of the film and television by category in terms of gender, grade, major three variables on the difference was not significant. The preferred orientation of movies and
more » ... n of movies and teleplay has a significant difference on the gender. The results of the content analysis indicated that the undergraduates like the male actors who have a sense of responsibility, value ties of friendship and endure the humiliation etc, which are in line with the traditional concept of Man image; and enjoy the female roles who not only are gentle, kind virtuous wife and good loving mother, but also are strong, independent, self-confident modern woman. Keywords: Film and television preferences, The category of the film and television, Movies, Teleplay, Gender roles Brought up of Problems With the expansion of social cultural space, people has regarded the information environment created by mass media as an important way to know about social reality, seeking for help, enriching their knowledge and entertaining themselves. Film and television, as a timely reflection on the development of modern society, have played a role of guidance in people's life, which make them rather popular among people and how they are an indispensible part of people's daily entertainment. University students have special preference for movies and TV serials. Students in university, being at a stage of growing from would-be adults to mature adults, are experiencing changes in cognition, emotion and personal relationship, then frequently feel unease and unguish. In order to get rid of this anxiousness, they will try actively to come to understand and evaluate themselves. During this process, they will frequently find that "ego" always lays behind "superego", and the gap between both makes them feel unsatisfied with reality. To achieve self-identity and ego orientation (Shen Hongming, 2004) , they will magnify themselves and set themselves in movies and TV serials to refract their aspirations and wishes, which will give them infinite enthusiasm and fantasy toward life. Generally, "film and television" mean the production and propagation of films and televisions. In view of the similarity of their forms, "film and television" can be put together in description, and be regarded as a comprehensive art combining watching and listening. An audiovisual art with both sound and pictures can bring people the most vivid and most direct information and mental feeling. Hegel once said, vision (including audition) is different from other feelings, are cognitive senses. The so-called cognitive senses mean man can master the world and its laws through vision. Long emerged in a film-video world controlled by mass media,
doi:10.5539/ass.v7n9p226 fatcat:jvlpkejqfngkdpgsycrtmkygra