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In the modern world, every seller has got used to making full use of advertisement to promote their purchases, and advertising has become an important part in human life. However, because the advertising time is limited and every minute is measured by money, how to make the advertisement persuasive but concise is the big problem confronted by advertisers. Therefore, the advertising slogan becomes a powerful weapon. The process of making an advertising slogan is not only making a carrier ofdoi:10.4304/tpls.3.2.275-284 fatcat:ocm55rbmmzcunnychzlqmrqfgq