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The purpose of this study is to develop a conceptual model for explaining the process of how salespeople's innovativeness leverages sales performance by introducing the organizational learning-based factors such as sales team tacit knowledge exchange, value-based selling capability, and a positive selling ambiance initiative in the selling process to enhance sales performance. The novelty of this study is its construction of a conceptual model that adopts the organizational learning frameworkdoi:10.2478/mmcks-2018-0016 fatcat:dieaozcmpvfflnnvim2m575tge