semantic priming, masked priming, auditory priming, semantic memory, negative semantic priming effect, category priming, auditory primes and targets Semantic priming refers to the phenomenon that participants typically respond faster to targets following semantically related primes as compared to semantically unrelated primes. in contrast, Wentura and Frings (2005) found a negatively signed priming effect (i.e., faster responses to semantically unrelated as compared to semantically related

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... ts) when they used (a) a special masking technique for the primes and (b) categorically related prime-target-pairs (e.g., fruit-apple). the negatively signed priming effect was most pronounced for participants with random prime discrimination performance, whereas participants with high prime discrimination performance showed a positive effect. in the present study we analyzed the after-effects of masked category primes in audition. A comparable pattern of results as in the visual modality emerged: the poorer the individual prime discrimination, the more negative is the semantic priming effect. this result is interpreted as evidence for a common mechanism causing the semantic priming effect in vision as well as in audition instead of a perceptual mechanism only working in the visual domain. AbstrAct Keywords