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Genre matters in determining success factors for online game service
2020
GLOBAL BUSINESS & FINANCE REVIEW
A B S T R A C T Purpose: The purpose of this study is to highlight the importance of the game genres for identifying an online game's success factors. Design/methodology/approach: In this study, perceived enjoyment, ease of use and quality were suggested for probable success factors of online game service and then research model was developed to identify which factors are related with gamers' satisfaction and continuance intention. The model was tested on three major genres of online game
doi:10.17549/gbfr.2020.25.1.89
fatcat:smo2gkzponhxtk5qik2yjzq3a4